Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

Posts Tagged ‘texas’

IN DEFENSE OF FBI DIRECTOR COMEY, A GOOD MAN. Take a deep breath, y’all.

Posted by mrsmart on October 29, 2016

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FBI DIRECTOR JAMES COMEY.

The FBI is supposed to be impartial and non-political in its discharge of its duties. I believe that’s what FBI director James Comey was attempting to show in his announcement yesterday. It landed like a bomb in the 11th hour in this hotly contested presidential election.
After constant berating from the GOP since July, and later by Mr. Donald trump, the GOP nominee, because he declined to charge Mrs. Hillary Clinton for only God knows what, Mr. Comey wanted to show his impartiality and do “the right thing.” For the GOP, yesterday, he did the right thing.
With that, Comey is once again the darling of the right. Mr. Trump changed his tune. He now calls the federal system not as rigged as he thought.
I’M HAPPY.
For that, I’m happy for my brothers and sisters, Trump’s supporters. They get another crack at Hillary Clinton’s e-mail “investigation.”
This begs the question. Would the GOP accept director Comey’s finding this time if he comes back with the same conclusion that he did in July, and not indict Hillary Clinton for her e-mails?
To be sure, for Hillary’s supporters, the timing couldn’t be worse. The media didn’t help matters.
All day the media reported wrongly that the FBI is reopening Hillary’s e-mail investigation giving her supporters unnecessary anxiety.
However, I think they too are overreacting. Reread the letter.
Director Comey just made a mistake in wording his letter and possibly its timing. The letter simply says the FBI is REVIEWING new set of e-mails they just found from a laptop and may be tied to Hillary Clinton. This laptop happens to belong to Hillary’s staff, who just happens to have been married to ex-congressman Anthony Weiner, whom they are really investigating. They want to see if there’s anything worth opening an INVESTIGATION further into Hillary’s e-mails. That’s all.
For Hillary’s supporters, take a deep breath. I think this is akin to hitting a speed bump on your way to your destination.
Emmanuel A. Smart, Strategic PR Consultant
Houston Public Relations Training Institute
Houston, TX
713-834-4138

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CHARLIE SHEEN REWRITES PR RULES WITH “DAMAGED” BRAND!

Posted by mrsmart on March 24, 2011

Unless CBS has become a monastery in the few weeks since, the Network must find a way to bring Charlie Sheen back into its fold, and FAST!

Employing the power of the new social media, Sheen has quickly returned the luster to his supposedly damaged brand, thereby rewriting the rules of PR. This isn’t how it was supposed to happen.

When CBS fired Charlie Sheen on March 4, 2011 from the CBS hit show, Two and a half men, following Sheen’s comments that insulted the show’s creator, the calculation was that Sheen was history.

With his well documented “bad boy” image to boot, his firing meant he was damaged goods. From a traditional PR and brand perspective, this narrative sounded true. Unfortunately, no one bothered to tell Charlie Sheen or the millions of followers he quickly garnered the very first day he set up his Twitter account, breaking the Guinness book of world records along the way.

This begs the questions; was Charlie Sheen’s reputation really damaged in the first place? If so, would it be his personal or professional reputation? Could CBS have made a mistake in firing him thinking audiences cared enough about his personal theatrics, and thus would jettison him and the network? Or, importantly, does Sheen’s entertainment value trump his personal shortcomings?

In my opinion, the latter is the case. Sheen is and always has been an entertainment GOLD. He has the pedigree. His record one million Twitter followers explosion in one day proves it. Last I checked, CBS is not a monastery and Sheen was never hired by CBS to become a monk, or for his clean cut image. CBS, therefore, should stop pussyfooting and conclude the rumored renegotiation of Charlie Sheen’s contract, FAST.

In the world of entertainment, audience is King. With Sheen attracting millions of fans, CBS has nothing to lose except the additional new audiences he brings, which other networks would gladly pay top dollar to snatch should CBS balk.

Join us for PR Seminar 2011. Houston, TX. http://www.smartexpressions.com/Sign-up.html

Smart Expressions, Emmanuel A. Smart, Strategic Public relations Consultant, image consultant, Houston, tx, public relations, Charlie Sheen, crisis communication, public relations seminar, houston, texas, corporate communications training, business communication.

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