Posted by mrsmart on February 21, 2014
In good times or bad, like in a crisis, your organization’s Spokesperson represents your organization, creating or reenforcing its public image. Choose wisely:
Find someone good looking and articulate; someone with knowledge of your organization and its stakeholders; someone who speaks the native dialect and preferably with distinct local accent. Remember BP CEO, Tony Hayward, a Briton, serving as Spokesperson during the 2010 Gulf Oil-Spill Disaster near Texas?
Learn more when you join us at: Houston PR Training 2014. Houston, TX
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