Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

Posts Tagged ‘crisis communication’

Don’t listen. ACTIVELY LISTEN!

Posted by mrsmart on March 24, 2014

LISTENActively listening is ONE CRITICAL COMMUNICATION SKILL FOR NEW AND RISING PR PROFESSIONALS:
Actively listen to incoming communication to appreciate what is communicated. Actively listen to outgoing communication to gauge how what one communicates may be received.

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Gain new and crucial skills to build your PR foundation, advance your career and help your organization maintain the edge.

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CHOOSING THE RIGHT ORGANIZATION’S SPOKESPERSON.

Posted by mrsmart on February 21, 2014

spokespersonIn good times or bad, like in a crisis, your organization’s Spokesperson represents your organization, creating or reenforcing its public image. Choose wisely:

Find someone good looking and articulate; someone with knowledge of your organization and its stakeholders; someone who speaks the native dialect and preferably with distinct local accent. Remember BP CEO, Tony Hayward, a Briton, serving as Spokesperson during the 2010 Gulf Oil-Spill Disaster near Texas?

Learn more when you join us at: Houston PR Training 2014. Houston, TX

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The Power of Search Engine Optimization.

Posted by mrsmart on February 20, 2014

seo-imageEver heard the phrase, Search Engine Optimization or SEO? It is simply an online publicity plan for your website. Done right, it saves cost with online marketing, improving your odds for online success. A good SEO starts with finding a great domain for your business. One with your products or services as keywords in it! Example. If you offer chemistry tutorial. Try smithchemistrytutorial dot com. Know what folks Google search when looking for chemistry tutorial? You guessed it.

Want to build your SEO skills?
Join us at Houston PR Training 2014, Houston, TX
Breakthrough Strategies For Today’s Business Communicators.

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The Power of First Impressions

Posted by mrsmart on February 19, 2014

Image

Subtle ways to build, manage and protect your company brand reputation.

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Empowering employees with PR tools to build, market and protect company best.
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Each in-person visit to our offices and stores, each e-mail, each telephone call with customer service, and each visit to company website leaves certain impression. Each subsequent contact, in turn, builds an image about your company brand reputation, increasing sales and improving results.

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CHARLIE SHEEN REWRITES PR RULES WITH “DAMAGED” BRAND!

Posted by mrsmart on March 24, 2011

Unless CBS has become a monastery in the few weeks since, the Network must find a way to bring Charlie Sheen back into its fold, and FAST!

Employing the power of the new social media, Sheen has quickly returned the luster to his supposedly damaged brand, thereby rewriting the rules of PR. This isn’t how it was supposed to happen.

When CBS fired Charlie Sheen on March 4, 2011 from the CBS hit show, Two and a half men, following Sheen’s comments that insulted the show’s creator, the calculation was that Sheen was history.

With his well documented “bad boy” image to boot, his firing meant he was damaged goods. From a traditional PR and brand perspective, this narrative sounded true. Unfortunately, no one bothered to tell Charlie Sheen or the millions of followers he quickly garnered the very first day he set up his Twitter account, breaking the Guinness book of world records along the way.

This begs the questions; was Charlie Sheen’s reputation really damaged in the first place? If so, would it be his personal or professional reputation? Could CBS have made a mistake in firing him thinking audiences cared enough about his personal theatrics, and thus would jettison him and the network? Or, importantly, does Sheen’s entertainment value trump his personal shortcomings?

In my opinion, the latter is the case. Sheen is and always has been an entertainment GOLD. He has the pedigree. His record one million Twitter followers explosion in one day proves it. Last I checked, CBS is not a monastery and Sheen was never hired by CBS to become a monk, or for his clean cut image. CBS, therefore, should stop pussyfooting and conclude the rumored renegotiation of Charlie Sheen’s contract, FAST.

In the world of entertainment, audience is King. With Sheen attracting millions of fans, CBS has nothing to lose except the additional new audiences he brings, which other networks would gladly pay top dollar to snatch should CBS balk.

Join us for PR Seminar 2011. Houston, TX. http://www.smartexpressions.com/Sign-up.html

Smart Expressions, Emmanuel A. Smart, Strategic Public relations Consultant, image consultant, Houston, tx, public relations, Charlie Sheen, crisis communication, public relations seminar, houston, texas, corporate communications training, business communication.

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