Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

Posts Tagged ‘another woman’


Posted by mrsmart on December 4, 2011

As I predicted when the first accuser spoke on television about Hermann Cain’s harassment, Mr. Cain is done. He says he will endorse another candidate. See below for my referenced Facebook post.

CRISIS ALERT! Herman Cain Will Hold A News Conference at 5pmET Tuesday.–NBC News. Written on November 7, 2011

A little late. However, if true, it’ll be the first good crisis management move Mr. Cain has made since his sexual harassment troubles began. The fact is, these allegations and accusers will not go away. Reporters, like sharks, smell blood in the water. They too, are going no where.

Unfortunately, Mr. Cain lost control of the issue the moment he chose denial, pontification, and evasiveness as his preferred crisis management tactics.

To have any chance of changing subjects and focusing on his 9-9-9- tax plan or anything else, he must be prepared to answer all reporters’ questions at the presser until there are no more left. Either way, he may have taken a serious body blow this afternoon from which he may not fully recover.


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Posted by mrsmart on June 7, 2011

Rep Weiner D-NY body language yesterday, below, spoke volumes, indicating uneasiness with himself.

Picture from — Rep. Anthony Weiner attends a House Energy and Commerce Committee markup in the Rayburn House Office Building on June 2.

Today, he admitted sending lewd photos of himself! What did him in was not the lewd act; his tipping point was his botched crisis response of denying, delaying and pontificating!

Join us for PR Seminar 2011. Houston, TX.
Learn effective crisis communication. Know what to say to the media when facing a crisis to mitigate the damage to your reputation.

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Tiger Woods’ Unconventional Crisis Management Deserves An A Grade.

Posted by mrsmart on December 6, 2009

In managing a crisis, conventional wisdom commands to talk to the media as quickly as possible, tell what you know, tell it all and promise more as soon as more information is known. As Tiger Woods copes with what he calls his “personal failings,” his one car accident on November 27, 2009 at his estate, some have suggested he employs the conventional wisdom of crisis management. See Magic Johnson on Larry King, December 4, 2009.

Tiger Woods has so far resisted, choosing instead to employ an unconventional approach for which, in my opinion, he deserves an A grade in crisis management.

All crises are not the same. This one especially is particularly unusual. Managing it successfully therefore will require thinking outside the proverbial box. Whatever techniques employed must take into account the exigency, the principal(s) involved, the audience, the relations, method, and the kairos. Knowingly or unknowingly his approach has these six basic elements, helping him earn an A grade:

1. The exigency: A so-called crisis, which compels some response from someone. Is there really an exigency or a crisis?
There’s only a crisis if the principal stands to lose legitimacy and benefit he enjoyed from his most important audience or public. It is this same public from whom he will seek and receive forgiveness and reputational restoration.
Woods, in his statement on his website, has correctly identified the exigency: personal failings, issue with his wife; accident involving public property, namely fire hydrant, and tree in a neighbor’s yard.

2. The Principal: Tiger Woods. Tiger Woods has enormous reservoir of goodwill from the public the world over. He is intensely private. Other than speaking to the media after one of his numerous golf tournament wins, Tiger Woods does not do media interviews. No one knows his political views or his religious thinking. To whom does he then ask forgiveness? Who therefore would grant him such forgiveness? If so, what does the general public granting Tiger Woods forgiveness mean?

3. The audience. There is an audience of ONE! Mrs. Tiger Woods. So far, there is only a personal failing. His approach has been to isolate, and lock himself up with his most important public and try to work out his personal failing and issues in their marriage.
Any public acknowledgement or statement will be a mistake. A public statement will expand the audience to include the broader public whose only interest is in the juiciness of the story of possible infidelity of Mr. Tiger Woods, and possible problem in his marriage. There’s absolutely no reason to meet the press and talk to any other audience? Most people like Tiger Woods, not because of his morality, but because of his prowess on the Golf course. With time and more wins, the audience will forget about his personal failings.

4. The relations. The relationship to his most important audience is marriage. It is this audience that has been wronged. It is this audience he must seek forgiveness. It is this audience that has the power to grant forgiveness, restore his benefits and make Tiger Woods whole again.

5. The method: His method of communicating he has chosen has been his website. Granted, it is the proverbial drip, drip; the very worst way to deliver a message in a conventional crisis management, he has written about his “personal failing,” suggesting he is not perfect. With this method, he has managed to control what he says to his fans which include this writer.

6. The kairos. The timing and measure of response.
Friends and so-called experts are calling for Mr. Woods to talk to the media, own up to his failings and “be done with it.”

He has chosen instead to hold off and only write generically about the issue on his website. He has cancelled appearing in the next tournament. With possible scar on his face, possibly from his wife’s blow, meeting the media will only serve to further sensationalize the issue and worsen the issue. Besides, no one knows the extent of Tiger Woods’ involvement with other women. Probably, not even Tiger Woods. Who knows what other woman may soon come out? How will he answer that inevitable question, are you involved with any other woman?

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