Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

CHOOSING THE RIGHT ORGANIZATION’S SPOKESPERSON.

spokespersonIn good times or bad, like in a crisis, your organization’s Spokesperson represents your organization, creating or reenforcing its public image. Choose wisely:

Find someone good looking and articulate; someone with knowledge of your organization and its stakeholders; someone who speaks the native dialect and preferably with distinct local accent. Remember BP CEO, Tony Hayward, a Briton, serving as Spokesperson during the 2010 Gulf Oil-Spill Disaster near Texas?

Learn more when you join us at: Houston PR Training 2014. Houston, TX

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