Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

LA CLIPPERS. NO NEED FOR NAME CHANGE.

Posted by mrsmart on May 1, 2014

laclippers

LA Clippers

 

In the wake of the LA Clippers’ owner, Mr. Donald Sterling’s, ban from the NBA, some are suggesting a name change for the team. From a crisis management perspective, here are three reasons the new owners need not change the team’s name.

1. With the expulsion of the principal, Mr. Sterling, any threat to the LA Clippers brand is over.
2. The LA clippers brand is stronger as a result of the crisis.
3. Lastly, it’s a new day in LA. Now is the time for those sponsors who left, to return and start gaining from the Clippers’ new public goodwill.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: