LA CLIPPERS. NO NEED FOR NAME CHANGE.
Posted by mrsmart on May 1, 2014
In the wake of the LA Clippers’ owner, Mr. Donald Sterling’s, ban from the NBA, some are suggesting a name change for the team. From a crisis management perspective, here are three reasons the new owners need not change the team’s name.
1. With the expulsion of the principal, Mr. Sterling, any threat to the LA Clippers brand is over.
2. The LA clippers brand is stronger as a result of the crisis.
3. Lastly, it’s a new day in LA. Now is the time for those sponsors who left, to return and start gaining from the Clippers’ new public goodwill.