Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

The Power of The Apology in Forgiveness. It works!

Posted by mrsmart on February 25, 2014

ukraineUKRAINE: RIOT POLICE KNEEL DOWN AND BEG FOR FORGIVENESS.

Contrary to popular misconceptions, apologizing in a conflict as what we just witnessed in Ukraine is neither a sign of admission of guilt nor a sign of weakness. It is in the spirit of community preservation. The unexpected outcome may be greater national unity as a result.

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