Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

SUSAN G. KOMEN REVERSES PLANNED PARENTHOOD DECISION, PLEDGES TO CONTINUE FUNDING.

Posted by mrsmart on February 3, 2012

Reputation is fragile…handle with care.

Call it unforced error, cutting your nose to spite your face, or what have you. But this is a crisis Susan G. Komen didn’t need and could have avoided. They simply brought it on themselves.

How did the good folks at Susan G. Komen come to the conclusion to defund Planned Parenthood? Survey? Focus group? The answer is probably none of the above.

Problem is, in just over 24 hours, this move may have irreparably damaged the organization reputation they took years to build. I always say, reputation is fragile…handle with care.

http://www.huffingtonpost.com/2012/02/03/susan-g-komen-planned-parenthood_n_1252651.html?ref=politics

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