Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

SUSAN G. KOMEN HIRES OGILVY PR COMPANY; SAYS SORRY.

Posted by mrsmart on February 3, 2012

To say that Susan G. Komen received public flogging for its Planned Parenthood defunding will be an understatement. Its reputation may have, at the very least, sustained long term damage. With a public apology, however, they have taken the first and most important step in repairing their image.

http://adage.com/article/agency-news/ogilvy-working-susan-g-komen-cure-pr-crisis/232526/

Emmanuel A. Smart, @StrategicPR_Pro
Pres, Smart Expressions, Strategic PR & Communication Consultants. Building, managing, protecting BRAND reputation. Join us for PR Seminar 2012, Houston, TX.
http://www.smartexpressions.com/Sign-up.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: