Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.


Posted by mrsmart on December 4, 2011

As I predicted when the first accuser spoke on television about Hermann Cain’s harassment, Mr. Cain is done. He says he will endorse another candidate. See below for my referenced Facebook post.

CRISIS ALERT! Herman Cain Will Hold A News Conference at 5pmET Tuesday.–NBC News. Written on November 7, 2011

A little late. However, if true, it’ll be the first good crisis management move Mr. Cain has made since his sexual harassment troubles began. The fact is, these allegations and accusers will not go away. Reporters, like sharks, smell blood in the water. They too, are going no where.

Unfortunately, Mr. Cain lost control of the issue the moment he chose denial, pontification, and evasiveness as his preferred crisis management tactics.

To have any chance of changing subjects and focusing on his 9-9-9- tax plan or anything else, he must be prepared to answer all reporters’ questions at the presser until there are no more left. Either way, he may have taken a serious body blow this afternoon from which he may not fully recover.


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