Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

Dept of Justice blocks T-mobile/AT&T Merger.

Posted by mrsmart on September 4, 2011

In a PR full-court press, AT&T now promises 5,000 new jobs!

In selling the proposed merger to its investors, initially, AT&T touted big savings from nearly 20,000 job cuts. To persuade the DOJ after the lawsuit, AT&T now says it’ll actually add 5,000 new jobs and increase investment significantly in the US. In other words, no lawsuit, no jobs? This PR, to me, borders on unethical.

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