Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.


Posted by mrsmart on June 2, 2010

It is Day 43 of the BP Disaster in the Gulf. My first read this morning was that BP has just hired a high profile PR consultant to manage its image while it is accepting responsibility for the worst oil disaster in U.S. history. Meanwhile, the Associated Press just reported this afternoon that the federal government has just announced criminal and civil investigations into the Gulf of Mexico oil spill.

As a student of PR, specializing in reputation and crisis management, I am interested in how this PR effort will turn out. My take, however, is that BP will need a whole lot more than a PR Consultant.

The fact remains that the oil gushing into the Gulf of Mexico continues unabated. The disaster it is creating is in full view, thanks to the live cam feed BP was made to install.

Thousands, if not millions, are watching their livelihood slowly destroyed with the best hope of stopping this “nightmare” about two months away.

Ethically, and successfully restoring an image or reputation starts when the cause of the crisis has been identified and hopefully stopped. Anything else will likely involve lying, covering up or other forms of unsavory acts.

Emmanuel A. Smart is Strategic PR Consultant specializing in image, reputation and crisis management.

Got an ongoing crisis and need immediate help managing it? Or need crisis management planning seminar or workshop? Contact Mr. Smart. Call 713-834-4138 or visit


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