Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

Taegan Goddard’s Political Wire

Posted by mrsmart on December 19, 2009

Tiger Woods’ Unconventional Crisis Management Deserves An A Grade.

In managing a crisis, conventional wisdom commands to talk to the media as quickly as possible, tell what you know, tell it all and promise more as soon as more information is known.

As Tiger Woods copes with what he calls his “personal failings,” his one car accident on November 27, 2009 at his estate, some have suggested he employs the conventional wisdom of crisis management. See Magic Johnson on Larry King, December 4, 2009.

Tiger Woods has so far resisted, choosing instead to employ an unconventional approach for which, in my opinion, he deserves an A grade in crisis management. Read more.

Taegan Goddard’s Political Wire


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