Communication Matters

Analysis, critique, and advice on today's hot news topics from the perspective of a Strategic PR Consultant.

The GOP Needs A Time-out

Posted by mrsmart on February 25, 2009

Is it just me or is the GOP trying too hard to recover too quickly from the back-to-back beating of the last election cycles? In my opinion, they need a long time out to regroup.

If the GOP needed more compelling reason to take time out, it came in Governor Bobby Jindal’s GOP response to president Obama’s masterful address to the joint congress last night. From my stand point, that speech and its deliverer fell flat, with no discernable pluses for the GOP, whatsoever.

Loses as they have experienced are not all bad. In fact, they may serve a necessary corrective purpose. The party has ideas, but I call what they have done so far, knee-jerk reactions.

First they select Michael Steel as chairman, pro-affirmative action, pro-DC statehood, minority in an all white party. Okay, an almost all-white party. Then, Steele comes up with a pledge to turn the GOP into a hip-hop party. Give me a break.

These knee-jerk reactions, in my opinion, are only further damaging their already tainted brand, giving the president kudos and increasing his approval rating. Further, it serves to prolong the GOP time in the political wilderness.

Secondly, the GOP congressmen and women vote zero on the stimulus and have the nerves to celebrate that as an accomplishment. Their alternate solutions? The same “brilliant” tired, worn out and rejected tax-cut solutions to all financial ills!

My advice.
I’m sure they don’t want my suggestions. But I’ll give it anyway.
Other than what they have done so far, I think they should lay low, really regroup, while hoping the Dems screw up very badly. While lying low, they should spend time formulating a better message of who they are and what they intend to do for the citizens if given another chance in the majority. Then, just maybe the electorate will give them another look. While in that reflective mood, they should seriously consider pragmatism. It isn’t a bad word, you know?

The GOP need to stop while this brand can still be salvaged. The public is well served when there is more than one equally respectable view on issues. But the emphasis here is on respectable view.

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